Tag: advertising
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YouTube Ads Are Not Smart
Like many people, I watch a fair bit of YouTube. A surprisingly large amount I watch via an app on my TV, but I also watch all kinds of how-to tutorials on my PC. And with YouTube videos come ads. I’m a YouTube Music subscriber (previously Google Play Music) so it’d only be another £2…
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Undercover Advertising
In the UK, we have some really tight restriction on what and how we are able to advertise. Ofcom has a Broadcasting Code. The Advertising Standards Authority has both Broadcast and Non-Broadcast Codes. Beyond these, there are EU wide codes, and industry codes. But frankly, the internet still appears to be the wild west. Panorama…
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The Desperate Telegraph
The Daily Telegraph is not doing well right now. It only sells 363,000 paid copies of the printed paper, having long since been overtaken by The Times. Despite being one of the earliest news providers in the UK to have a web presence – eTelegraph anyone? – it feels somehow left behind now. Titles like…
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Facebook Pixel Tracking
This morning Nieman Lab had a really good piece asking whether if there was a certain amount of hypocrisy coming from certain news organisations castigating Facebook for leaking data, when at the same time they’re helping Facebook collect more data on you. Recall yesterday, when I said that some of Facebook’s data was missing from…
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How Podcasts are Being Listened
Podcast listening metrics have long been seen as something as a bone of contention. In the digital advertising world, they’re seen as inferior to metrics delivered by other parts of the industry, because while you can be pretty sure a podcast advert has been delivered, you can’t be sure that it has been heard. As…
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Do You Know What Product Placement Is?
Ofcom has just produced a slightly dry sounding report on “UK Audience Attitudes Towards Broadcast Media” based on some of its Media Tracker findings. If you work in UK commercial radio, then the good news is that most people don’t think you’re running too many ads right now. 51% of commercial radio listeners say that…
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The Tow Center Guide to Podcasting
There’s a terrific new report that the Tow Center for Digital Journalism – an institute within the Columbia University Graduate School of Journalism. It has published called A Guide to Podcasting. It’s an unashemedly US-centric view of the podcasting market in 2015, detailing the history of the medium, and presenting a series of case studies…
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Something Digital Advertising Could Fix To Make It Work Better
You’re flicking through a magazine, idly going through page after page. You’re perhaps looking for an article, but as you scan the pages before you reach the article, something catches your eye. An advertisement. You flick back and read the advertisement. Then you carry on looking for something else to read. You’re watching your favourite…
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BT’s Advertising
As the new football season rapidly approaches (even though it’s still only July), so the marketing spend of the various pay-TV operators ramps up. Sky is showing some fairly well-received adverts highlighting their Premier League heritage and super-imposing Thierry Henry into the video. On the other hand, BT is busy trying to let the British…
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Around the Web
They’ve been there a while now. At first, just a few. But now they’re everywhere. And the invasion is growing. What am I talking about? “Content Discovery Platforms” typified by those “Around the Web” discovery link panels you often see on news sites and advertising supported blogs. Essentially, these are the tables of links that…